Is goes without saying that the internet has made many businesses and people to advance in the way they conduct their affairs and when a company intends to recruit news workers they use the online platform since it will reach a wider target and is international and the candidates will increase since millions of people have smartphones which they carry at all times.
There are numerous methods of doing the advertisement including newspapers, magazines, media advertising, display and this reaches a little people since many do not read the newspapers and may not have them available in their locality and even more so, they are very expensive.
It is not possible to target the preferred candidates in newspaper advertisement and the flexibility and the size of the advertisement varies and it is not easy to track how the advertisement is doing, the target is usually not broad, there is very short active window, there are extra administration and design resources and the costs of placing the advertisement is very high.
There are difficulties in tracking how the advertisement is doing in newspaper advertisement but when using the media advertising such as cinema, radio and TV it is possible to reach a once-only target which is broad depending on the time the advert has been aired but there will be very short time for attention and it is very costly to advertise in the media.
Using the online advertising there are many advantages since one is assured of speed, it is cost effective, there are automated renewals, there are management and tracking applications, the target is high there is an assured 24 hour coverage, the formatting is limited and one may rely on the quality of the online advertisement.
The costs of online advertising are affordable and it is easy to test the approach which works better and select the best facilities of tracking how the advertisement is doing and if it is reaching the target audience and the good thing about online advertising is that one needs only to place a few keywords and get instant CVs of many individuals who matches the requirements of the advertisement place.
An advert that appeals to the eye may be a good ideal when placing an online advertisement and this may be done by creating something fanciful for the brand one has in mind and also try to think beyond the box and imagine how the target audience would want to see the banner and one my select particular locations or keywords with messages that are specific.